Event-marketing: does it exist?

November 16, 2016 - admin

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You have probably heard about event management while ordering services for your personal events such as birthday parties or weddings.

But what if we told you there is event-marketing tool to help your business growth?

Well, you could disagree, but before you do that we would like to give you some ideas on how it works and let you choose yourself if there is a need for event-marketing for your business.

Event-marketing is mostly used to build a bridge of trust between a company and its clients.

Once you organize such an event – you have a greater possibility to introduce your services or goods and give answers on questions from clients or partners. It also allows you to gather people with common interests under one roof to discuss strategic solutions or partnerships.

Often, companies producing goods make it their main promotion tool, organizing presentations supported with promotion.

First, you need to understand who will be invited to such events and which goals you are looking to achieve. After – decide how many resources you can invest into this event.

Be sure your event is reliable by using S.M.A.R.T. system, so you can see expected results and compare them with actual ones.

To attract and entertain visitors – there should be an informal part. Premium class events organize different kinds of after-parties for high-class guests only.

In the case your event is open to everyone – you can prepare a light version with food and drinks only after panel discussions.

The biggest mistake can be made by a manager, who is ordering an event-marketing service and is asking for realization only.

Don’t order “hands”, but “heads”. Listen to fresh ideas, discuss your own and remember that each company already has experience and can suggest what is better and cost effective for your event.

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