4th January 2017
Instagram: new online-shopping platform?
Let’s be honest and accept that nowadays busy people mostly get their information from the internet, even if it’s a newspaper or a TV-Channel. People get used to watching live programs through a web browser or Mobile Apps.
Often, we have little time to check the news on the way to work whist in public transport or during a lunch break. We would rather scroll a Twitter or Facebook newsfeed than go to long reading pages.
Being busy and having large amounts of information every day, we are not always in time for sitting in front of the TV or being tuned into the Radio at the exact program broadcast time. That’s why we refer to YouTube channel or podcast services to catch what we have missed but are interested in.
It means the most pro-active citizens nowadays get information from Social Media in Internet.
Having too many tools and options to choose what will appear first on a timeline, or giving news targeted towards details on personal profiles – there is a good opportunity by having a literary Digital Marketing strategy that catches the eyes of your clients.
Social Media has a big advantage as it doesn’t have exact location limits, so it can be lead from anywhere and target audience will receive the information your business provides. The main thing is to correctly use all the proposed tools by each platform. It’s Worth to say, it seems so similar, but each one, Facebook, LinkedIn, Twitter or any other SM has own tool and tricks on how to attract subscribers and keep being connected.
Of course, they are biggest education tools, meaning if you share with your client’s articles, blogs or life hacks about something which touches areas of your product and it’s useful to know – be sure, your post would be reposted hundreds of times, meaning it will reach more people and engage the large part of them.
Helpful information about updates in your business or product or service you offer, advertising promotions or any other online actions through Social Media makes them more effective.
There are already known users, who are hunting for such information using hashtags or other searching tools. Leading your page – you must discover all the tricky tools and possibilities you could use to attract possible clients and make your brand known.
In this case, you can create a community around your business, who become your agents and online reputation of your brand. What is important is to keep in contact with all of them.
Answering on both positive and negative feedback in your posts’ comments means being attentive to your client and taking care of your companies’ external vision.
Be aware, there might be also negative feedback. Often it’s done by users, who make a hobby out of writing aggressive posts or just Internet bots, but sometimes it could be a real unsatisfied client. This means you should thoughtfully take care of each individual message from your client, provide answers to all messages and be active on your page. It helps to break down the wall between you and your client and add trust to your goods or services